Moses: Teacher, Marketeer, Manager, Motivator, Organizer

Deuteronomy 30

We often think of Moses as a teacher. The final speech can be looked at as the 'ultimate lesson plan'. Moses uses every teaching technique to get his message to the people. He addresses the auditory learners, the visual learners and those who learn best by physical involvement.

Rabbi Marder pointed out that you can also look at Moses’ speech from the vantage of Social Marketing Theory and techniques implement mass behavior changes. He portrays the benefits of following the law, makes the offer attractive and gives the message in multiple ways and repeats the message often.

Then it was noted how Moses also used good management skills as he not only asked for blind obedience to follow the law, but he took the time to explain the reasons for obedience.

And also Moses’ showed good organizational theory in how the task is presented in various ways with ‘practical first steps’ to follow the law.

It seems from looking at Moses this way that his techniques give us an excellent role model for good practices and methods in many different professions. This speech could also be viewed as the 'ultimate motivation' seminar!